Full Job Description
About Us
At InnovaTech Solutions, we are revolutionizing the way brands communicate with their audiences. As a high-growth company in the realm of digital marketing, we collaborate with top enterprises, including technology giants and global brands.
Located in the heart of Ashland, Kentucky, we are committed to developing cutting-edge strategies that propel our clients' messages into the digital space. Our team thrives on creativity, efficiency, and the collective passion for digital storytelling. We are proud to offer a dynamic workplace culture where collaboration leads to innovative solutions.
Position Overview
We are seeking a talented and experienced Digital Content Strategist to join our vibrant marketing team. In this pivotal role, you will be responsible for crafting comprehensive content strategies that resonate with our target audience while scaling campaigns to maximize engagement and conversion.
Key Responsibilities
- Develop and implement robust digital content strategies aligned with our business objectives.
- Conduct thorough audience research to understand target demographics, preferences, and behavior.
- Create and oversee compelling content across various digital platforms, including social media, blogs, and email marketing.
- Collaborate with cross-functional teams, including designers, analysts, and SEO specialists, to create cohesive and engaging content experiences.
- Use data-driven insights to inform content creation and optimization strategies.
- Facilitate brainstorming sessions to generate innovative ideas that align with current marketing trends and audience needs.
- Monitor and analyze performance metrics of content to assess effectiveness and continually improve strategies.
- Stay up-to-date with industry trends, technologies, and best practices to maintain a competitive edge.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience as a Digital Content Strategist or similar role.
- Proficiency in SEO best practices and web analytics tools (e.g., Google Analytics).
- Demonstrated expertise in writing and editing high-quality content that engages and converts audiences.
- Strong understanding of current online marketing trends, platforms, technology, and strategies.
- Exceptional communication and interpersonal skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Why Join Us?
At InnovaTech Solutions, we believe in fostering an inclusive work environment where every team member feels valued. Here’s what we offer:
- Competitive Salary: Enjoy a competitive salary with opportunities for bonuses and raises based on performance.
- Comprehensive Benefits: We offer health, dental, and vision insurance, retirement plans with company match, paid time off, and flexible working hours.
- Professional Growth: Access to ongoing training, workshops, and seminars to further develop your skills and advance your career.
- Unique Culture: Immerse yourself in a supportive culture that promotes teamwork, creativity, and innovation.
- Community Engagement: Participate in various community outreach programs and initiatives that contribute to local development.
Living in Ashland, Kentucky
Ashland is a vibrant city near the Ohio River in the northeastern part of Kentucky. Known for its rich history, beautiful parks, and warm community atmosphere, Ashland offers a high quality of life. Residents enjoy a range of recreational activities, from hiking and fishing to attending cultural events and festivals. Our location provides easy access to both urban and rural landscapes, making it a great place to balance work and personal life.
Application Process
If you are ready to take the next step in your career and join a team that values innovation and growth, we want to hear from you! To apply for the Digital Content Strategist position, please submit your resume along with a cover letter outlining your experience and vision for content strategy in the digital age.
Embrace an opportunity to shape the future of digital marketing with us! InnovaTech Solutions is an equal opportunity employer; we celebrate diversity and are committed to creating an inclusive environment for all employees.